Projects
B2B article for Franklin Madison
- Content: B2B blog written for a partner website
- Purpose: To cross-promote, gain backlinks, and educate on using data for smarter marketing
Social media content for Access Hillcrest
- Content: Social media image copy for Access Hillcrest as part of a monthly social calendar
- Purpose: To draw attention to local parking options in San Diego's Hillcrest neighborhood
B2B campaign for Academy Mortgage
- Content: B2B ad within a comprehensive digital campaign
- Purpose: To help loan officers strengthen relationships with local financial professionals
Lender partnerships campaign for Academy Mortgage
- Content: Introductory email within a digital lender partner incentive campaign
- Purpose: To generate leads from bank partners that couldn't complete loan transactions
Jump Start campaign for Academy Mortgage
- Content: Print flyer for a new homebuyer loan campaign
- Purpose: To offer a print option for an existing digital campaign for new homebuyers, which included emails and social posts
Mortgage Ready campaign for Academy Mortgage
- Content: Introductory email for a digital Mortgage Ready campaign
- Purpose: To entice more homebuyers to become mortgage ready, ultimately generating $877M in new applicant loan volume
Educational blog for Guild Mortgage
- Content: Blog post written for the Guild Mortgage website
- Purpose: To educate and nurture new and existing customers, while providing targeted CTAs
Property insurance blog and guide for Cornerstone Home Lending
- Content: Blog post guide on property insurance with an embedded PDF download
- Purpose: To provide a value-add guide to nurture existing customers
Article for SheKnows.com
- Content: Article written for the Parenting vertical of SheKnows
- Purpose: To provide a round-up of sharable resources for Mother's Day
Quiz for The DRIPBaR
- Content: Wellness quiz customized to each franchise location
- Purpose: To offer personalized product recommendations and encourage action
LinkedIn posts for Explore Digital
- Content: Thought leadership LinkedIn content that educates on digital marketing
- Purpose: To provide informative social content that establishes thought leadership and grows an audience
Mandated reporter page for Church HR
- Content: SEO-optimized web page on mandated reporter training services
- Purpose: To educate on church mandated reporter training and compliance, with strong CTAs
Product landing page for Body Ecology
- Content: Product landing page for a new probiotic launch
- Purpose: To educate customers and draw them into the purchase funnel
