Resume
Work
Experience
2024
Marketing copywriter at Academy Mortgage
- Crafted compelling and persuasive marketing copy for various channels including websites, social media, email campaigns, and print materials.
- Collaborated with cross-functional teams to develop creative concepts and strategies that aligned with brand guidelines and marketing objectives.
- Researched target audience demographics, market trends, and competitor analysis to inform content development and ensure messaging resonated with the intended audience.
- Wrote engaging headlines, taglines, and calls-to-action that captured attention and drove customer engagement.
- Optimized website content using SEO best practices to improve organic search rankings and increase website traffic.
2024
Content specialist at Explore Digital
- Developed clear, compelling marketing copy to effectively promote clients' products and services in a variety of industries.
- Drafted and organized content based on established content management processes.
- Submitted SEO- and UX-optimized copy to supervisors for review and approval.
- Collaborated with marketing and design teams to optimize website copy, ad content, blog posts, and other materials.
- Performed keyword research and applied SEO best practices to create high-traffic, conversion-focused content.
2024
Marketing copywriter and content manager at Franklin Madison
- Wrote compelling B2B content for a full range of channels, leveraging data-driven insights and SEO best practices to position the brand as a thought leader.
- Analyzed and crafted ad and content marketing strategies, launching integrated marketing campaigns that align with business objectives.
- Developed and executed comprehensive content calendars.
Led content creation and distribution strategies.
- Drove lead generation through paid LinkedIn advertising.
- Created new lead gen strategies using Salesforce.
2022-2024
Senior copywriter at Academy Mortgage
- Generated over $877M in new application volume by writing and implementing high-converting digital ad campaigns.
- Led development of compelling content for various channels, including websites, social media, and marketing materials to engage target audiences and drive conversions.
- Mentored junior copywriting staff by providing guidance on best practices. Analyzed performance metrics of written content to identify opportunities for optimization and increased engagement.
- Independently managed corporate website's blog calendar from content creation to publication.
- Wrote all email and advertising campaigns, flyers, brochures, social media copy, and landing pages exclusively for loan officers.
2016-2022
Creative copywriter at Cornerstone Home Lending
- Launched, single-handedly wrote, and ran the company blog, yielding 1M total pageviews.
- Wrote and concepted email and ad campaigns, flyers, brochures, and social media copy.
- Responsible for all creative content as the full-time staff writer, including web, news, blog, and headlines.
- Worked with the marketing department closely to create new, unique, informative, and compelling content related to the financial sector and mortgage lending industry.
2010-2021
Newsletter editor and email marketer at Body Ecology
- Acted as chief editor and creator of weekly newsletter with 50K+ subscribers and all website content.
- Crafted compelling headlines and copy while ensuring content was engaging, informative, and tailored to target audience.
- Oversaw layout, design, and formatting of newsletter to enhance readability.
- Monitored and reported on newsletter performance metrics.
2013-2020
Editor-in-chief at Naturally Healthy Publications
- Chief editor of online, print, e-book, Kindle, newsletter, magazine, and product data catalog content.
- Managed writers, assigned content topics, and oversaw brand design, copy, and legal claim requirements to meet international standards for new products.
2014-2016
Staff writer and article editor at SheKnows.com
- Responsible for daily article refreshes, content revision, and formatting and HTML changes as assigned by editors and the SEO department.
- Responsible for writing daily news/evergreen content for Parenting, Health, Sex/Love, Food, Pets, Home and Living channels.
Published works
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2019 - Children’s book author of Pop! My Magic Bottle of Emotions through StoryBook Genius Publishing.
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2016 - Children’s book author of There’s a Bumbie Under My Bed through Saturn’s Moon Publishing.
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2016 - Children’s book author of Lions Can't Eat Spaghetti through 4RV Publishing.
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2013 - Author of Adventure to Love through Soul Mate Publishing.
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2011 - Author of 5 Stages of Grief through Black Opal Books.